Let’s talk about one of the simplest, fastest ways to put more money in your business-without having to sell more, work harder, or take on extra risk. It’s not a fancy new marketing trick or a secret sales script. It’s about looking at the money you’re already spending every month and asking: “Do I really need this?”
Nic Peterson calls this process recapture and reallocate-and it’s a game changer for business owners who want to boost profit and spend more on what actually matters to them.
The Hidden Drain on Your Profits
Most business owners think the only way to grow profit is to make more sales. But here’s the truth: every dollar you save by cutting unnecessary expenses goes straight to your bottom line-no extra work required.
Take subscriptions and recurring expenses. Over time, it’s easy to lose track of all the software, memberships, and services you’re paying for. Some you barely use. Others might have been useful a year ago, but now?
Not so much.
These are the leaks in your profit bucket.
Real Results: The Power of Recapture
Let me give you a real-world example. A chiropractor in Montana used the “Recapture and Reallocate” process and added $109,200 a year in profit-in less than 45 minutes. He simply went through his bank statements, ruthlessly cut out every recurring expense that wasn’t essential, and tallied up the savings. That’s money he didn’t have to earn through new sales, marketing, or extra hours at the office.
Here’s the kicker: To make that same $109,200 in profit through new sales, he would have needed to bring in $436,800 in new revenue (assuming a 25% profit margin). By cutting expenses, he skipped all the extra work and risk, and the money went straight to his pocket.
Another business owner found $12,000 a year. This was money that they were able to use to go on that 2 week vacation they wanted to take in the next year. At their profit margin of 12%, this would have been an extra $150k in sales.
How to Do It: The Recapture & Reallocate Exercise
Here’s a simple process you can follow:
- Pull a year’s worth of bank and credit card statements. Don’t just look at last month. Annual payments can easily slip through the cracks.
- Highlight every recurring expense. This includes software, subscriptions, memberships, and even “small” things like apps or streaming services.
- Ask: Is this essential? If it’s not helping you reach your goals or run your business, cut it.
- Add up your savings. Annualize the amount-you’ll be surprised at how much it adds up.
- Reallocate with intention. Now you have extra cash. Use it to invest in what’s most important to you and your business goals. This may be better systems, staff training, or even taking a well-deserved break.
Why This Works
Every dollar you recapture is a dollar you don’t have to earn through more sales, which usually come with extra costs, obligations, and risk. Cutting unnecessary expenses is the fastest way to increase profit-often with less effort and no downside.
Plus, reallocating those savings lets you focus your resources on what truly matters, whether that’s growing your business, improving your team, or funding your personal dreams.
Ready to Recapture Your Profit?
If you’re feeling pinched or frustrated by slow profit growth, don’t just work harder-work smarter. Start with a simple expense audit. You might be surprised at how much money you can put back in your pocket, starting this month.
Try this exercise and let me know how it goes.
Your future self (and your bank account) will thank you.
Ways to Work Together
If you are feeling trapped in your business and not experiencing the freedom you want, here are the two ways we can work together.
One-on-One: Ready to build a business that gives you true freedom? I create custom solutions tailored to your industry, goals, and vision of success—so you can love your business again. Click above to schedule a call to clarify your goals, tackle roadblocks, and see how we can work together.
Business Roadmap: This is for business owners who want clear, actionable next steps—not another generic course. Get a plan tailored to your business, clarity on what matters, and the resources to move forward. Walk away knowing exactly what to do—and what to ignore—so you can save time, money, and avoid years of frustration.
A third way, and I know I only said two, but sometimes I can’t help myself. If you are feeling stuck and are in need of resources, reach out. I am happy to point you in the right direction and even provide an asset of my own to help you move forward.
Stephanie German is a business strategist, adjunct professor, and speaker. She holds a master’s degree in organizational leadership and loves giving back to her community in a variety of ways. When she’s not coaching clients or writing about leadership, Stephanie is usually headed to the mountains or the beach with her family, drinking savory wine, or working on the latest project with her husband. Stephanie’s greatest desires are to raise up the next generation of leaders while raising her own children to be strong, independent, and brave. She lives in Fresno, California with her husband Blake and her three spunky daughters, Cara, Kinsey, and Peyton. She is the best-selling author of So Your Boss Can’t Lead?