30%, then 10%, then this
Let’s do story time! A marketing firm owner sat across from me a while back, and on paper her business looked healthy. Revenue was on target. But she couldn’t tell me why some months were strong and others weren’t. That bothered her more than the numbers themselves did (which it should have). Everything underneath the […]
The 7 Numbers That Actually Tell You What’s Going On
Last week I called out the assumption that a bigger revenue number means a healthier business. Revenue looks good, but it can hide a pricing problem, a delivery problem, or a team that’s about to walk. The number looks fine right up until it doesn’t. That gap of what is working and what isn’t comes […]
The Number You Are Bragging About Is Useless
Most owners and leaders run the business by feel. You know things are good when the phone doesn’t stop and staff aren’t complaining. You know things are bad because you’re the one fielding the escalation at 7pm. That works fine at three employees. Somewhere between ten and twenty it stops working, because feel doesn’t scale […]
Do You Know The Real Cost of Staying the Bottleneck?
Let’s do the math nobody wants to do. Say you run a $2M business. Every pricing exception, every hire, every piece of client work that needs a final look, it all routes through you. That feels normal because it’s always been this way. It’s also costing you a lot more than you’ve calculated. Where It […]